• All
  • Brand identity
  • Campaigns
  • Editorial
  • Illustration
  • Digital
  • Packaging
  • Film & Motion
  • About
  • Blog
  • Contact
Boults Studio
  • All
  • Brand identity
  • Campaigns
  • Editorial
  • Illustration
  • Digital
  • Packaging
  • Film & Motion
  • About
  • Blog
  • Contact

Everything for the well-kept dog and cat

What better way to spend International Women’s Day last year than seeing the the collaboration with Jackie (owner of Pack & Clowder – the most excellent pet shop in Hackney) come to fruition?! 

I’d been hawking my greetings cards from the shop for a while when she asked if I had any ideas as to how we might bring the window to life. Jackie likes funny, and a bit weird, definitely not ‘cute’. I was fully onboard. 

After taking photos of the exterior, buying Nelson (my spaniel beast) a bag of biscuits, I walked home, pondering…

Pack-and-Clowder-03.jpg

I wanted to create something a bit cheeky, that interacted with the products on display, so started doodling and came up with a plan! The animals should conspire to steal something from said display! A depiction of some reluctant (see the repulsed expression of the cat having to hold the poor dog’s tail) and ingenious teamwork! Plus, the exquisite inclusion of a cat’s bum hole, because really a window display isn’t a window display without the depicting of a cat’s bum hole.

Pack-and-Clowder-01.jpg

Thrilled to report footfall has increased significantly since the scene was installed. Here’s a photo of us looking happy about that.

Pack-and-Clowder-02.jpg
tags: Window Graphics, Window Vinyls, Shop Design, Pet Shop, Window Display, Store Front
Tuesday 01.08.19
Posted by Rebecca Boulter