Learning on Screen is a charity and membership organisation that promotes the use of moving image and sound in UK Higher and Further education and research. In 2016 the organisation rebranded from The British Universities Film & Video Council (BUFVC) and got in touch about devising the new visual identity.
The brief called for a clean, accessible style that highlighted the organisation’s work with moving image. It had to appeal to a core audience of students, teaching staff and academics. The typographic approach utilises a bold, contemporary sans serif font and sees the ‘on’ positioned within the 4:3 aspect ratio marks of a screen (also a nod to a camera’s viewfinder lines), creating a clear, versatile, rectangular form. The academic purple combines with a vibrant magenta and is further complimented by a lively secondary colour palette. The brand material incorporates high impact, full bleed photos with block colours, clean type and a line drawing illustrative style.
My relationship with Francoise and Julian, owners of Revalation Vineyard, goes back a number of years – listening to stories from the the vineyard from the initial planting, to the bottling of their very first vintage. So when they discussed creating a new brand identity I was delighted to get to work.
The vineyard is located in Reva, a town nestled in the shadows of the Blue Ridge Mountains, Virginia. From sunrise to sunset the view is breathtaking and this became central to the design.
The landscape was simplified to a cut out style, the bottle forming the sky. The mountains are represented, and also the undulating movement of wine being swirled around a glass. The colours are adapted to the type of grape, and this also reflects the landscape as it changes colour across the day.
Identity and material for art collective Collective Matter and its collaboration with Tate Modern – ‘Material Action’. Collective Matter is a collaboration between artists who use clay and materials to explore cross-disciplinary practice and creative communication and learning. Their Tate Exchange Residency saw them deliver a six-month programme of clay workshops at Tate Modern, Pump House Gallery, Beaconsfield Gallery Vauxhall and Gasworks that explored the changing narrative of the Lambeth and Wandsworth.
A period of rapid expansion at this well-established family business necessitated a complete overhaul of their branding. It required a contemporary identity that reflected the scale and capabilities of their operation.
Their client base ranges from homeowners and retail outlets to hospitals and vast warehouses. The identity had to look professional and suit this broad range of client, but also convey being trustworthy. Customers needed to know they were getting more than a CCTV system, they would be gaining peace of mind.
The logo sees the camera lens forming the iris of an eye, the message implies – ‘trust us to look out for you’.
This Hackney-based store operate a strict policy of selling only ethical, organic and homemade products, as such they required a traditional brand that people could trust. The identity was influenced by the styling of mid-century British shop fronts. Farrow and Ball’s ‘Brinjal’ forms the sophisticated primary palette. ‘Brinjal’ takes its name from the skin of an aubergine – a subtle salute to their produce!
Sarah Jane is a personal trainer and nutritionist based in London. We wanted to bring a sense of movement into the logo. This was achieved through incomplete, developing letterforms that reflect, for example, a flow of an arm, or the mapping of a run. The feeling is of being perpetually in motion. This style was continued through the brand’s iconography, seen featured on the website.
Design and publicity for ‘Unsolicited Material’, three EPs by singer-songwriter Declan Bennett.
The name is a tongue-in-cheek comment on the fact the material was initially rejected by record producers – hence the strikethrough to the title. Coloured vinyl was selected to represent the city in which each EP was recorded.
Visual Metaphors at Work builds on pioneering management research that uses images and objects to reveal tacit knowledge and promote deeper communication in teams.
The organisation has developed a methodology called Lephorus, which is applied in online workshops conducted by accredited facilitators. Participants are encouraged to assign symbolism to images, allowing previously unrecognised issues within organisations to be revealed. It promotes deep conversations in a highly interactive, fun, non-aggressive and non-confrontational way. The workshops have been held internationally and the next step is to roll-out Lephorus to virtual teams in multinational working environments.
I created a brand identity for the organisation. It follows the principle of revelation – the letter ‘V’ is revealed within the ‘M’. Colour and texture play a crucial role during the workshops, this has been reflected throughout the brand materials with the use of embossed stock and special finishes.
During the workshops each client requires a different set of visual metaphors to be created, which tend to be a series of different illustrations based around one theme, for example chairs, jugs, abstract images. I interpret and design from material and references, collaborating directly with Kerstin Potter, the CEO of Visual Metaphors at Work, to achieve a completed set. It can be painstaking work (!) but ultimately I'm proud of being integral to this unique project.