The Wildlife Trusts is an organisation made up of 46 individual Trusts across the UK. Each Trust is an independent charity. For more than a century they have been working to save wildlife, increase people’s understanding of the natural world and to deepen people’s relationship with it. They have have over 850,000 members, 2,000 staff and 600 trustees, and currently look after more than 2,300 nature reserves, covering 98,500 hectares.
The purpose of the annual impact report is to update Trusts, partners, funders and supporters on the scale and impact of the work of the Wildlife Trusts as a movement over the preceding 12 months.
It aims to engage those audiences with some of the individual stories behind Trust projects, to share the achievements so they feel connected to the impact the organisation is creating, to inspire and encourage their continued support.
The style here is colourful and positive, with a strong emphasis on people and wildlife. The challenge was to create infographics that are visually engaging and exciting. Each set of statistics is brought to life in the style of an illustrated wildlife ‘scene’, this helps convey the sense of people working with nature to make a difference. Illustrative details were added so that each time the page is visited there is more to see, giving it depth beyond the facts imparted. The illustrations combine with a selection of big, beautiful photographs to create an overall bright and exciting look and feel.
The report was printed as well as made available online and has received an overwhelmingly positive response.