Visual Metaphors at Work builds on pioneering management research that uses images and objects to reveal tacit knowledge and promote deeper communication in teams.
The organisation has developed a methodology called Lephorus, which is applied in online workshops conducted by accredited facilitators. Participants are encouraged to assign symbolism to images, allowing previously unrecognised issues within organisations to be revealed. It promotes deep conversations in a highly interactive, fun, non-aggressive and non-confrontational way. The workshops have been held internationally and the next step is to roll-out Lephorus to virtual teams in multinational working environments.
I created a brand identity for the organisation. It follows the principle of revelation – the letter ‘V’ is revealed within the ‘M’. Colour and texture play a crucial role during the workshops, this has been reflected throughout the brand materials with the use of embossed stock and special finishes.
During the workshops each client requires a different set of visual metaphors to be created, which tend to be a series of different illustrations based around one theme, for example chairs, jugs, abstract images. I interpret and design from material and references, collaborating directly with Kerstin Potter, the CEO of Visual Metaphors at Work, to achieve a completed set. It can be painstaking work (!) but ultimately I'm proud of being integral to this unique project.