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Boults Studio
  • All
  • Brand identity
  • Campaigns
  • Editorial
  • Illustration
  • Digital
  • Packaging
  • Film & Motion
  • About
  • Blog
  • Contact

SJH Nutrition & Fitness

Sarah Jane is a personal trainer and nutritionist based in London. We wanted to bring a sense of movement into the logo. This was achieved through incomplete, developing letterforms that reflect, for example, a flow of an arm, or the mapping of a run.  The feeling is of being perpetually in motion. This style was continued through the brand’s iconography, seen featured on the website. 
Visit sarahjaneholt.co.uk

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