A period of rapid expansion at this well-established family business necessitated a complete overhaul of their branding. It required a contemporary identity that reflected the scale and capabilities of their operation.
Their client base ranges from homeowners and retail outlets to hospitals and vast warehouses. The identity had to look professional and suit this broad range of client, but also convey being trustworthy. Customers needed to know they were getting more than a CCTV system, they would be gaining peace of mind.
The logo sees the camera lens forming the iris of an eye, the message implies – ‘trust us to look out for you’.