Series of illustrations commissioned by Lincolnshire Local Authority to support its initiative to encourage people of all ages and abilities to get more involved in sport.
Over the years I’ve art directed, illustrated and storyboarded films for a number of big brands (BMW, EDF, GSK, Intel, O2 and Channel 4…to name a few) as well as some pretty exciting start-ups. Here’s a soupçon of my favourite frames.
Regular client Cifas is the UK’s leading fraud prevention service. A non-profit membership organisation, its members share their data across sectors to reduce instances of fraud and financial crime.
Cifas research showed that increasing numbers of young people were affected by fraud, either being targeted by online fraudsters or unwittingly engaging in fraudulent acts themselves.
I worked with Cifas and the PSHE Association, the national body for Personal, Social, Health and Economic education to create a branded resource park containing Anti-Fraud Education lesson plans with accompanying resources. The lesson plans are targeted at 11-16 year olds and cover awareness of fraud, common scams, identity theft and money mules among other subjects.
I created bright, accessible illustrations that utilised Cifas’ lively colour palette, to keep students engaged with the subject matter. The style is retained across all materials, including lesson plans, case studies, task sheets and tests.
A collaboration with the stupendous Breakfast of Champions for Channel 4, ‘The Science of Dating: How to Fall in Love’ is a fun look at the science and psychology behind attraction, love and relationships. Check out the trailer here or watch the full film on All 4.
After taking charge of the research, illustration, art direction, and a spot of writing, I was momentarily considered quite the authority on matters of the heart. It even lead to an unexpected turn on BBC radio as a ‘love expert’!
Grace: Danielle Henry
Mike: Steven Kyman
Director: James Murphy
Art Director, Illustrator & Writer: Becks Boulter
Executive Producer: Andrew Gillman
Animation: Francesca De Bassa, Justin Lowings, Ketan Kulkarni, Alex Polozuns
Sound Design: Simon Epstein
Production Manager: Miles Paulley
A series of modular animations, ideal for social sharing, promoting the area of Vauxhall for property developers Mount Anvil.
Art Direction and Illustration: Becks Boulter
Animation: Breakfast of Champions
This was the UK’s first adoption service television commercial. Studio Breakfast of Champions asked me to devise the concept and lead the creative direction. It was a responsibility to ensure this brief was handled sensitively and hit the right note with audiences, especially as this was the first of its kind. We opted for a combination of 2D character animation and live action because we wanted to give a sense that they could be any child waiting within the system to find a loving home. It also maintained an authenticity that we felt would have been lost by using child actors.
The message is positive and playful whilst retaining an emotional appeal.
Production and Direction: Breakfast of Champions
Creative Direction, Storyboard and Character Design: Becks Boulter
Music and Sound Design: Echoic
Character Animation: Aaron Jonas
Live Action Producer: Victoria Cairns
D.O.P: John Gout
Camera Assistant: Jack Lee
The Wildlife Trusts is an organisation made up of 46 individual Trusts across the UK. Each Trust is an independent charity. For more than a century they have been working to save wildlife, increase people’s understanding of the natural world and to deepen people’s relationship with it. They have have over 850,000 members, 2,000 staff and 600 trustees, and currently look after more than 2,300 nature reserves, covering 98,500 hectares.
The purpose of the annual impact report is to update Trusts, partners, funders and supporters on the scale and impact of the work of the Wildlife Trusts as a movement over the preceding 12 months.
It aims to engage those audiences with some of the individual stories behind Trust projects, to share the achievements so they feel connected to the impact the organisation is creating, to inspire and encourage their continued support.
The style here is colourful and positive, with a strong emphasis on people and wildlife. The challenge was to create infographics that are visually engaging and exciting. Each set of statistics is brought to life in the style of an illustrated wildlife ‘scene’, this helps convey the sense of people working with nature to make a difference. Illustrative details were added so that each time the page is visited there is more to see, giving it depth beyond the facts imparted. The illustrations combine with a selection of big, beautiful photographs to create an overall bright and exciting look and feel.
The report was printed as well as made available online and has received an overwhelmingly positive response.
Explainer film for Adizio – a self-serve online advertising buying platform. This character-based animation follows our diving fanatic as he advertises his ‘Flipper Emporium’. Keep an eye out for the ‘flashy creative team’…
Art Direction, Illustration and Storyboard: Becks Boulter
Animation: Justin Lowings
Sound Design: Echoic
Animated explainer film for marketing company, Bloom Intelligence.
Art Direction, Storyboard and Illustration: Becks Boulter
Animation: Breakfast of Champions
Visual Metaphors at Work builds on pioneering management research that uses images and objects to reveal tacit knowledge and promote deeper communication in teams.
The organisation has developed a methodology called Lephorus, which is applied in online workshops conducted by accredited facilitators. Participants are encouraged to assign symbolism to images, allowing previously unrecognised issues within organisations to be revealed. It promotes deep conversations in a highly interactive, fun, non-aggressive and non-confrontational way. The workshops have been held internationally and the next step is to roll-out Lephorus to virtual teams in multinational working environments.
I created a brand identity for the organisation. It follows the principle of revelation – the letter ‘V’ is revealed within the ‘M’. Colour and texture play a crucial role during the workshops, this has been reflected throughout the brand materials with the use of embossed stock and special finishes.
During the workshops each client requires a different set of visual metaphors to be created, which tend to be a series of different illustrations based around one theme, for example chairs, jugs, abstract images. I interpret and design from material and references, collaborating directly with Kerstin Potter, the CEO of Visual Metaphors at Work, to achieve a completed set. It can be painstaking work (!) but ultimately I'm proud of being integral to this unique project.
Learning on Screen is a charity and membership organisation that promotes the use of moving image and sound in UK Higher and Further education and research. In 2016 the organisation rebranded from The British Universities Film & Video Council (BUFVC) and got in touch about devising the new visual identity.
The brief called for a clean, accessible style that highlighted the organisation’s work with moving image. It had to appeal to a core audience of students, teaching staff and academics. The typographic approach utilises a bold, contemporary sans serif font and sees the ‘on’ positioned within the 4:3 aspect ratio marks of a screen (also a nod to a camera’s viewfinder lines), creating a clear, versatile, rectangular form. The academic purple combines with a vibrant magenta and is further complimented by a lively secondary colour palette. The brand material incorporates high impact, full bleed photos with block colours, clean type and a line drawing illustrative style.