Ceramics & Glass degree show material. Understated monochrome design with full colour shots of the work. A soft touch matt lamination and spot UV varnish was applied to the catalogue cover, for a tactile contrast the inner pages were printed on a silk stock.
The Wildlife Trusts is an organisation made up of 46 individual Trusts across the UK. Each Trust is an independent charity. For more than a century they have been working to save wildlife, increase people’s understanding of the natural world and to deepen people’s relationship with it. They have have over 850,000 members, 2,000 staff and 600 trustees, and currently look after more than 2,300 nature reserves, covering 98,500 hectares.
The purpose of the annual impact report is to update Trusts, partners, funders and supporters on the scale and impact of the work of the Wildlife Trusts as a movement over the preceding 12 months.
It aims to engage those audiences with some of the individual stories behind Trust projects, to share the achievements so they feel connected to the impact the organisation is creating, to inspire and encourage their continued support.
The style here is colourful and positive, with a strong emphasis on people and wildlife. The challenge was to create infographics that are visually engaging and exciting. Each set of statistics is brought to life in the style of an illustrated wildlife ‘scene’, this helps convey the sense of people working with nature to make a difference. Illustrative details were added so that each time the page is visited there is more to see, giving it depth beyond the facts imparted. The illustrations combine with a selection of big, beautiful photographs to create an overall bright and exciting look and feel.
The report was printed as well as made available online and has received an overwhelmingly positive response.
Learning on Screen is a charity and membership organisation that promotes the use of moving image and sound in UK Higher and Further education and research. In 2016 the organisation rebranded from The British Universities Film & Video Council (BUFVC) and got in touch about devising the new visual identity.
The brief called for a clean, accessible style that highlighted the organisation’s work with moving image. It had to appeal to a core audience of students, teaching staff and academics. The typographic approach utilises a bold, contemporary sans serif font and sees the ‘on’ positioned within the 4:3 aspect ratio marks of a screen (also a nod to a camera’s viewfinder lines), creating a clear, versatile, rectangular form. The academic purple combines with a vibrant magenta and is further complimented by a lively secondary colour palette. The brand material incorporates high impact, full bleed photos with block colours, clean type and a line drawing illustrative style.
Regular client Cifas is the UK’s leading fraud prevention service. A non-profit membership organisation, its members share their data across sectors to reduce instances of fraud and financial crime.
Cifas research showed that increasing numbers of young people were affected by fraud, either being targeted by online fraudsters or unwittingly engaging in fraudulent acts themselves.
I worked with Cifas and the PSHE Association, the national body for Personal, Social, Health and Economic education to create a branded resource park containing Anti-Fraud Education lesson plans with accompanying resources. The lesson plans are targeted at 11-16 year olds and cover awareness of fraud, common scams, identity theft and money mules among other subjects.
I created bright, accessible illustrations that utilised Cifas’ lively colour palette, to keep students engaged with the subject matter. The style is retained across all materials, including lesson plans, case studies, task sheets and tests.